When a person is faced with a challenge, there's something called a fight or flight response. They’re either going to take on the challenge or they’re going to run away.
For most people, they run away.
That’s where the procrastination happens. They’re running away and trying to avoid the situation.
When a person says, "You know what, I’ve had it with running away from my dreams. I’ve had it with running away from my potential," and they step forward to take on this challenge, it's like they're saying “Bring it on! I’m going to take this on right now!”
That's when change happens. That's when your life starts to change.
And that's where Bring It! comes from.